Apr 232009

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In what was little surprise to anyone in the know (and certainly no surprise in the Mac community), Apple announced its street-stomping earnings last night. The 2nd quarter of 2009 represented the high water mark for revenue for a non-holiday quarter at $8.16 billion with a net profit of $1.21 billion, or $1.33 per diluted share.  This compares to $7.51 billion in revenue and net quarterly profit of $1.05 billion, or $1.16 per diluted share for Q2 of 2008.  Gross margin was up 3 1/2% (from 32.9% to 36.4%) YOY.

COO Tim Cook also made some “2nd base statements” about Apple’s interest in the netbook segment‚ going from zero interest‚ zippo‚ none to kind of bashing the segment and going after specific features that make netbooks an unattractive prospect for Apple. Tim’s basically positioning a future Apple offering in this space. Apple’s improvements over the limitations he’s bashing will be the talking points for said offering. Continue reading »

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