May 012009
 

durrr.001Microsoft revealed the 3rd ad in its “Bargain Hunter” series and in the great tradition of awesome cinematic 3rd installments, this commercial delivers.
Meet Sheila.  Sheila is an artist, a filmmaker.  She needs to find a performance machine;  “…something that’s going to be able to cut video” (notice the ‘term of art’ usage).  She has $2,000 or less to accomplish this.  She chooses…some shitty HP.
Now granted, her reasoning for not choosing the sub-$2,000 Apple offering is sound: it’s limited by a paltry 2 GB of stock RAM and…well, that’s it.

I’ve refrained from commenting on Microsoft’s recent campaign not only because I’m lazy, but also because Redmond’s been doing a pretty good job making themselves look like assholes.  After seeing the 3rd installment of Bargain Hunters, and having cringed through the Mohave and the Seinfeld Experiments, I can offer but one theory to explain Microsoft’s approach to advertising:

Microsoft thinks consumers are fucking retarded. Continue reading

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