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Microsoft revealed the 3rd ad in its “Bargain Hunter” series and in the great tradition of awesome cinematic 3rd installments, this commercial delivers.
Meet Sheila. Sheila is an artist, a filmmaker. She needs to find a performance machine; “…something that’s going to be able to cut video” (notice the ‘term of art’ usage). She has $2,000 or less to accomplish this. She chooses…some shitty HP.
Now granted, her reasoning for not choosing the sub-$2,000 Apple offering is sound: it’s limited by a paltry 2 GB of stock RAM and…well, that’s it.
I’ve refrained from commenting on Microsoft’s recent campaign not only because I’m lazy, but also because Redmond’s been doing a pretty good job making themselves look like assholes. After seeing the 3rd installment of Bargain Hunters, and having cringed through the Mohave and the Seinfeld Experiments, I can offer but one theory to explain Microsoft’s approach to advertising:
Microsoft thinks consumers are fucking retarded.