May 2009
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BrandIndex, “Value” and the Power of Sh*tty Survey Tools

Advertising Age is claiming that “Microsoft (is) Winning in Value Perception”, citing a BrandIndex daily survey of 5,000 people asked “whether they believe they get a get good value for their money” as related to Microsoft and Apple offerings.  The survey, which according to the BrandIndex chart included with the article, rates value on a scale [...]