May 282009

You’ve all heard of the strategy of being a “loss leader” in a market; but M$ is looking to perpetuate its title of “loss follower” in its consumer product offerings.   Witness Microsoft’s latest flotilla of capital destined to do dance of the porcelin swirl: the Zune HD.

zune hd Hey. That design almost doesn’t look half bad. Wait a minute. Haven’t I seen this somewhere before?

zune hd cropapple-iphone-back Oh, that’s right. Jesus, M$. Could you even try?

Consistent with Microsoft’s previous duplication policies, they’ve taken the most aesthetically pleasing aspects of the design and fucked them in the ear.  In this case, we have visible screws (must be for that replaceable battery) and hard-angled bevels.

Companies with less capital than the average European nation would have tanked under the weight of the original debacle.   But Redmond is not content to sit on its laurels: they will not rest until they’ve diverted at least tens of sales that would’ve otherwise gone to superior products.

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