Because Ars Technica has an Apple section‚ I guess they have to have one for Microsoft too. I find a good chuckle there most days‚ though I imagine the humor is unintentional. Like this gem recounting how “a lawyer from Apple” allegedly called Microsoft to beg them to stop running their “Shitbox Laptop Hunters” ads.
The “cry for mercy” yarn was delivered at Microsoft’s Worldwide Partner Conference by COO Kevin Turner:
“And you know why I know they’re (the Laptop Hunter ads) working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business.” (Applause.)
The most fictional call you’ve taken‚ maybe. And let me add: your sentence structure blows. Did you start that last sentence wanting to say “it was the greatest single phone call in the history of business” and then chicken out because it was too over-the-top? You kinda blew the reality cap with the premise‚ so I think you should have run with it. Besides‚ your lobotomized “partners” would have (applaused) regardless.
So Apple‚ instead of‚ say‚ filing a complaint with the BBB’s National Advertising Division or taking some kind of formal legal action‚ has a representative from their legal department call Microsoft to make a plea for mercy?
Skeptical baby calls bullshit on your story‚ Kevin. Maybe the souls you crushed under the monopoly wheel at Wal-Mart (is this some kind of theme?) pleaded with you prior to being absorbed/destroyed by The Collective‚ but if I were to guess what the response from Don Rosenberg’s shop would be‚ it would rhyme with “you fucking wish”.
Update: I should know better than to take the context given at arstechnica/microsoft at face value. Apple’s alleged beef – I say alleged because there is nothing of substance on this other than Turner’s claim – isn’t that the ads are hurting them‚ but that M$ is grossly misrepresenting the price of current Apple offerings in the ads. And not “like $100 off or something”‚ but $300. So I guess getting a call from lawyers stating you must cease and desist your blatantly misleading advertising is not quite the same as a squeal of “uncle”. Douchebag. Some excellent reporting by the good folks at MacDailyNews here.