Jul 222009

So AAPL crushed the Street estimates yet again (yawn) and analysts, always quick to hop on a good thing once it’s happened, are bullish on the company for Q3.  Oddly, Apple’s third-quarter guidance of 34 percent gross margin and $1.18 – $1.23 in earnings per share was uncharacteristically optimistic, leaving analysts wondering whether Cupertino was really starting to take their roles seriously and have stopped jerking them around like they’ve done for…well…forever.

LOL.  Right.

Apple doesn’t do optimistic, especially with unemployment numbers hitting 10% in several states.  The game Apple plays is low-balling estimates at the conference call so they can smash them at the next one.  If they were to ever come in under their own guidance, it would be disastrous, especially since some of the smarter analysts are wise to SJ’s game.  For them to jack up their estimates in this economy, there’s got to be something in the pipeline, kiddies.   Something big.

Only time will tell (yes – that’s a joke).

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