Sep 222009
 

Remember Kylie?  She’s the cute four-and-a-half year-old who figured out how to download pictures from her camera to her PC, apply image correction to the photos and email them using a distribution list – all in Microsoft’s Windows Live.

Yeah, I didn’t quite buy it either.

Seems Kylie may be the next Jerry Seinfeld for the brand.  Not content to let an ad campaign stand by itself, Kylie has appeared in a crossover ad for Windows 7.  Using her legendary computer skills, she even puts together a slick slideshow with some of 7’s most positive reviews:

Advertising challenge 101: plot the demographic for this ad.

Advertising challenge: plot the demographic for this ad.

I honestly can’t tell if they’re leveling themselves or if they believe they’re actually targeting viewers.  That Redmond ad group is one wacky fun machine.

Leave a Reply

  • RSS
  • Twitter
%d bloggers like this: