When you’re spawning products and updates like Jerry Bruckheimer throws off bad forensic crime dramas (“From the 200x blow-up of this webcam footage, you can clearly make out the perp’s face…”), it must be tough keeping all this stuff straight.
Oops! Steve just nuked employee #10,220.
UPDATE: Ars reports that ATV 3.0 is in the wild out and it looks to be worthy of “full point upgrade” status. TMA’s happy muscles are officially twitching a little jig.