Jun 302010
 

Microsoft sure is getting good at killing products. Last month it was the non-product Courier, which got some significant starring roles in animations that were leaked to the tech press around the time of the iPad’s launch.

This month Redmond is putting its recently-released Kin phones out to pasture Рless than 2 months after a marketing blitz of a release that featured impeccably-dressed angsty tweens and continued a Microsoft tradition of top-notch advertising. The company says it will integrate the Kin group, led by Sidekick data-killer Roz Ho, with the Windows Phone Series 7 Series Phone Thingy team.

It’s refreshing to see Microsoft being able to pull the plug not just on products they had no intention of releasing anyway, but on things that actually ship. This level of discipline and self-awareness bodes well for them, even if the¬†48 day flameout of a major product line is – how can one put this gently – a fucking abomination? If realizing no one wants your consumer electronics offerings is the prerequisite for getting axed, one wonders if Microsoft will even have a Entertainment and Devices division in the near term.

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