TMA once had a dream of ubiquitous media that required 2 things Apple lacked: a buttload of server capacity and a codec that would make HD streaming bandwidth-friendly. Last year, Apple started work on a monster server farm in North Carolina. I speculated of the high-definition Red codec under development at the time:
If this codec materializes‚ even if proprietary‚ it will be “proof of concept” for the folks in Cupertino (who know a thing or two about codecs themselves). This may be the solution to the bandwidth problem.
TMA just quoted himself in his own blog. And he’s referring to himself in the third person. Awesome.
So yesterday Hardmac, who TMA has never heard of before, threw out a rumor that Apple actually is working on their own codec based on the same wavelet compression Red uses. Consistent with other Apple-backed codecs like AAC, it’s based on a royalty-free format, so let me be the first to speak on behalf of Cupertino to the freetard community: you’re welcome.
The hardware exists, the library exists, and the capacity soon will. The codec would be the last and arguably most important piece of the puzzle: a low bandwidth way to distribute HD content to Apple devices. Prepare yourselves for one of the biggest “one more things” Apple has ever unleashed.