What would happen if a sociologist conducted a survey whose results stood to benefit him, his department or his institution? He’d probably be laughed out of academia.

What happens when a company that sells warrantees for iPhones finds that the iPhone 4 “is significantly more prone to physical damage than its predecessor”? It gets scooped up by the usual mongoloids whoring for pageviews. Here’s the article’s only relevant sentence:

Overall, the iPhone is still a very well constructed device, with a non-accident malfunction rate much lower than most other consumer electronics.

Now if you’ll excuse me, I’m in the middle of conducting a survey of my mother, daughter and some homeless guy I gave money to this morning about how big a raise I deserve.