Oct 252010
 
Desperate to try and disassociate itself with its network’s bad rap, AT&T announced that it was moving away from its historic “swirly globe” icon and towards an icon that its customers were more familiar with.
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A spokesperson for AT&T stated that the new logo – nicknamed “pokey” – tested especially well with focus groups in New York and San Francisco, where users cited a high degree of familiarity with the new icon.
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