Despite many self-inflicted blows to the head, I cannot get that sound byte out of my head, which I guess is the point of most Microsoft advertising. It’s one of the things I imagine they teach in “Introduction to Advertising”. Except for the part about the impression associating positively with the brand. Redmond’s ads are memorable like Creepy King.
Anyway, Windows Phone 7 debuted their offerings with AT&T (yes, the same network that is holding the iPhone hostage) and it doesn’t look like it made a huge splash, despite whoring out Maroon 5 and Katy Perry in an attempt to sell them. I guess launching on the same network as the iPhone wasn’t that great an idea after all. Despite some critics’ hypothesis, which is that Microsoft burned its bridge with Verizon when they yoinked the Kin after 2 months, I actually think there’s a larger strategy at play. Microsoft wants to be the best by beating the best. Really. This is the same company that threatened to open its wildly popular retail stores next door to Apple Stores. I apologize in advance for any sarcasm detectors I may have just broken.
On a related note, I despise Katy Perry. You know by listening to her music that she sold out approximately 14 seconds postpartum.
“Let’s make a pop song about lipstick lesbianism!” /giggles
“I’m married to wild child Russell Brand and I have him trained!” /giggles
Is it any coincidence that Katy Perry and Gwen Stefani have both shilled for Redmond? They’re the same schtick, people. Come to think of it, I’ve never seen them together. File that rant under “Haters gon’ hate”.