Apr 042011

Some of you may recall that not too long ago Google had a small problem with its Android Market: malware representing a developer’s entire portfolio was downloaded over a quarter million times before Google yanked it after an Android hobbyist website discovered it. Now step back for a moment and imagine the fireball of rage that would have broke the internet if this was a problem discovered in the Apple’s App Store. The beauty of Google’s customer base is that it’s comprised of two polar opposites that together don’t really care about Google’s hilarious non-stance on protecting consumers in their own marketplace. One the one hand, you have freetard hobbyists; on the other people who believed the pre-iPhone Verizon salesman when he said that an Android phone is every bit as good as an iPhone. The hobbyists’ “free as in freedom” mentality that allows them to tinker with their kit without harassment classifies downloading malware as a small price to pay for the ability to steal apps. The customers who were bamboozled into thinking their shartphone was “just as good” as an iPhone probably don’t know how to download an app in the first place and don’t know this issue even exists.

If I were Google, I would actually be pursuing Amazon to take on the role of exclusive curator of the Android Market. Why?

1. The pay isn’t that good. I think people overestimate the rewards and downplay the responsibilities of running an app store. In exchange for 30% or so of an app’s cost, Google has to host all the content, manage (however reactively) the presence of apps that blatantly violate copyright, are malware, promote bad things like hate speech – whatever. This kind of management saps resources that significantly cut into that 30%. And let’s not forget that in the Market, free apps outnumber paid apps by a much greater margin than the App Store, which means that 30% is drawn from a much smaller pie. Here’s a business reality that may not resonate very popularly with the freetard community: when you destroy the value that a good or service is meant to have (“meant” as defined by the market, not necessarily what the developer wants you to pay), you’ll end up with an ecosystem devoid of value for the people providing the goods or services. Google has to realize this.

1a. This isn’t how Google makes its money. The Market is one of those “nice to have” things that allow clueless salespeople to claim that Android is competitive with the iPhone. It’s not Google’s core business – not even close. On some level, Google has to realize they’re not doing this very well. Amazon, on the other hand, possesses the infrastructure – and apparently the desire – to do this at least as well as Google does now.

2. Freedom to be a hypocrite. Check out the reaction to Google circling its wagons and telling manufacturers and carriers that they can’t mess with Android too much or they’ll risk getting shoved out of the ecosystem. Even as Android apologists are arguing (poorly) that this is the right move for Google, a lot of freetards aren’t too happy about it – basically because it’s the complete opposite of what folks like Andy Rubin and Vic Gundotra have been talking up about their ecosystem. Imagine what will happen if Google starts to aggressively bounce crapware from its Marketplace? If you look at its content, you have to wonder how much longer Google can not purge it. Between the “ringtones apps” that rip off Top 20 pop singles and movie wallpaper, It’s amazing to me that Google has been allowed to operate an appstore environment that turns a blind eye to flagrant copyright and trademark violations for this long. Where is the RIAA? The MPAA? Bueller? With Amazon, Google has a chance to offload the responsibility for the mess that the Market has become. With Amazon’s credibility on the line, it’ll take at least some care in screening which apps appear on their site and give Google plausible deniability. Lord knows they hate to come off looking like hypocrites.

So as much as I’d like to see Google continue to mismanage its app store so TMA can continue to point and laugh at it, I also feel like this is pointing out the obvious. The best place for the Android Market is with Amazon.

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