May 122011

In the beginning, Google created the search, which allowed you to type into a spartan box to look for things on the internet while Google made money by selling your skewed results to the advertisers who paid to place them there. It also allowed them to track what you were looking at so that they could provide more value to advertisers.

Then came Google apps like Gmail and Google Documents, which allowed Google to stick ads in your face while you did your work while also giving them access to all of your emails, contacts and documents.

Then came Google’s Chrome browser, which allowed Google to leverage tight integration with its apps to access all of your browsing behavior.

Then there was Android, which let Google track your mobile browsing and communication behavior – as well as use your shartphone or tablet to track your location.

Then came the Chrome OS, which will allow Google access to every keystroke you make on a more-expensive-than-a-netbook laptop, whether you’re using a browser or not.

And soon we’ll have Android@Home, which will give Google access to as many of your off-keyboard habits as there will be devices to plug into their services.

Is anyone else getting creeped the fuck out?

  One Response to “Google Wants to Be More Than Friends: a Brief History of Ever-more Intimate Offerings”

  1. I’ve been creeped out since I noticed in the access log of my home web server that Google was indexing a page to which nothing on my site links to, and I tracked back to realize that I had sent the URL to someone using Gmail. What really irks me is that the Gmail user may have “accepted” the terms which allow Google to scrutinize and use the contents of emails, but I did not. I am not a party to that agreement, yet I am subsumed into the agreement by their actions.

Leave a Reply

  • RSS
  • Twitter
%d bloggers like this: