When I think of prestige retail presences, J.C. Penney doesn’t exactly spring to mind, but they’re a brand that’s been slowly re-crafting their image. After shuttering a number of locations, it looks like they’re picking up momentum. They’re taking their advertising more seriously, as evidenced by their hiring of Saatchi & Saatchi and their viral “Doghouse” campaign.
And now it looks like they snagged Rob Johnson to be their next CEO.
Yes, that one.
I don’t know if it was a board member or a headhunter that connected Johnson and J.C. Penney, but whoever made this match is worth their weight in platinum. After 11 years heading Apple’s retail success story, Johnson is moving on to what is no doubt another formidable challenge.
Thanks for the great years at Apple and all the best in your new role. Don’t pull a Rubinstein.