Jan 132012

I confess I haven’t been following the whole Google, Search Plus Your World debacle, aside of muttering to myself “catchy name”. What I’ve picked up from my RSS feed is that Google has gone and flipped another one of those damn switches, and this one folds information from Google+ into your search results. This ostensibly ranks some results that favor Google and its services over results that, say, would give you the most relevant information.

Even though I’ve been turning a deaf ear to the latest exploit of Google’s search monopoly, according to Bloomberg, the FTC hasn’t. They plan on broadening their current antitrust investigation, which Google made public in June, to include Google S,PYW. Who says there’s no efficiency in government? Put your hand down.

I really hope all that talk about Eric Schmidt going into politics was just that. This guys appears at 2 Senate Subcommittee meetings chanting “Google doesn’t play favorites with search” over and over and now Google+ makes it 100 times more obvious than any of the algorithmic games that were being played before. At least then you needed smart people to root out their bullshit. This rises to a level of bluntness that even elected officials will be able to act on. Do Larry and Sergey secretly hate Schmidt? Maybe this is their idea of a practical joke?

You can bet that this piling on is going to yield some kind of blowback for Mountain View (in addition to the supernova of Schmidt’s political future), and it won’t be the kind of trouble that Larry will be able to buy his way out of.

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