Well that didn’t take long. Scrappy upstart Proview sure talked a good game, but when it came time to enter the ring in Shanghai with an iPad injunction on the line, we all knew what was going to happen.
Of course, Proview insists that this isn’t the end of the story, as the reason given for the denial of the injunction is that Apple’s appeal of the original Guangdong provincial high court decision – the one that got the iPad pulled in some Chinese cities – is pending. Staring down the barrel of bankruptcy, Proview is now willing to settle for a mere $400 million for the iPad trademark, as opposed to the reported $3 billion they were originally seeking. By the time the company’s creditors pull the plug on this fiasco, I have a feeling they’ll settle for a couple of Apple t-shirts.