I’m guessing we all saw it, given that we’re all tuned in to most things Apple. I won’t link to it, because Gizmodo is the tech site equivalent of a Love Canal sturgeon. It’s penned by Douchebag’s Row Member Jesus Diaz, as if you needed any other reason not to seek it out.
The piece in question lists 10 things that would have irked Steve Jobs if he was alive today. I’m not saying you shouldn’t write about Apple’s challenges, but there’s a way of doing it that doesn’t make you look like a piece of shit – which Diaz is, without question. I won’t go into the list, which, true to the form of the author’s body of work, is filled with poorly-written half-truths. What I will do is show you the header graphic.
I’d recommend that Jesus Diaz lose his job, but that recommendation could apply to any one of at least a dozen pieces he’s written. It also assumes that the scumbag Gawker network produces anything that isn’t a stone’s throw away from this afterbirth. In my fantasy life, I dream of the day that Gizmodo gets tired of having to ban a third of the commenters following anything Diaz writes and he’ll be be kicked to the curb. Maybe then Gizmodo will assume some level of decency in its reporting of tech news. But we all know that pieces like this fit exactly into the niche Gizmodo has built for itself. It’s too bad there’s such a large market for them.