Jun 142012

Matt Burns has a funny piece over on TechCrunch detailing the heightened security employed by Samsung to keep information about its upcoming Galaxy S III under wraps.

Samsung pulled off a sort of miracle last month by announcing the Samsung Galaxy S III prior to it leaking. Admittedly, the specs leaked, but the final design was kept a secret until the official reveal — a feat even more impressive considering the sheer amount of leaked images claiming to be the phone. So how did Samsung do it? Well, as the company explains on its blog, it wasn’t easy. It seems Samsung turned the secrecy dial to the Apple level.

Adorable. So what specifically did Samsung do to prevent the frothing tech press from detailing the device before it was announced?

“I got so many questions about the GALAXY S III from friends and family”, Senior Engineer YoungDoo Jin (S/W R&D) revealed to Samsung Tomorrow. “But I’d say ‘don’t ask me or you’ll get me fired.’ I told them to check it out after it was officially made public.”

“My eldest son is in 6th grade,” said Principal Engineer Byung Joon Lee. “He knew that I had worked on the GALAXY S and S II. So I guess he assumed that I’d do S III also. Every time he saw an article on the Internet about the GALAXY S III he’d ask ‘Dad! You’re making the S III, right?’ But all I could say was ‘I don’t really know.’ It was really awkward.”

I imagine the teenage children of several Samsung engineers were pinky-sworn not to say anything about the device, lest their access to Call of Duty multiplayer be cut off for a month. Samsung also crafted multiple prototypes of the device and photos were strictly forbidden. Holy shit – it sounds like it’d be easier to get inside the Nakatomi vault!

I’d say that copying Apple in this case was a good move, but that would indicate that such a level of ill-described security was even necessary. The only question the tech press asks in advance of a shartphone release from Samsung is “How egregiously did they rip off Apple this time?” Then they go back to poring over iSupply channel checks of Apple hardware in an attempt to scoop the company that people actually give a shit about.

 Posted by at 1:10 pm
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