No Microsoft product announcement would be complete without CEO Steve Ballmer taking a shot at Apple. He usually gets his kicks in twice: once when Apple releases a product and 2 years later when Microsoft releases its “competitor”. His prognostications have become the stuff of legend. There was ”no chance that the iPhone is going to get any significant market share. No chance.” Then there was the “you could buy two netbooks today for the price of one iPad” statement in 2010 that basically sealed the fates of those underpowered shitboxes.
Now that Microsoft is finally ready to
demo a tablet device that no one is allowed to touch enter the iPad market, the sleepy dragon has been roused to inform Apple that it. Is. On.
But we are not going to let any piece of this [go uncontested to Apple]. Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.
I have to say as Ballmerisms go, this one’s a little less bombastic than the “WTF no keyboard?” chortle that assured his place in the history of people you laugh at for being stupid. I guess when you’re repeatedly getting the shit kicked out of you in markets Apple has created, even Ballmer is forced to feign a little humility.