Google Glass is like one camera car for each of the thousands, possibly millions, of people who will wear the device – every single day, everywhere they go – on sidewalks, into restaurants, up elevators, around your office, into your home. From now on, starting today, anywhere you go within range of a Google Glass device, everything you do could be recorded and uploaded to Google’s cloud, and stored there for the rest of your life. You won’t know if you’re being recorded or not; and even if you do, you’ll have no way to stop it.
As a company, I don’t think Google really understands why people feel passionately about their privacy. For them, it’s a defensive reaction people who shouldn’t be doing something have. Eric Schmidt said as much. Its advocates are hurdles to Google’s business model which, make no mistake, is gleaning every personally identifiable aspect of your person and selling that information to advertisers. Glass will be the most personally invasive initiative yet.