I like Microsoft’s Frank X. Shaw, mostly because he has no qualms about jumping into Google’s shit. Sometimes Shaw gets a little too enthusiastic about the company he works for and one sick brag post in particular caught my attention all the way back in 2010. I had some beefs with Shaw’s numbers when they were announced; it turns out that the future would be far less kind to Shaw that I ever could be. The closing sentence of the brutal take-down issued by one MG Siegler pretty much says it all:
My point here isn’t to rag on Microsoft — well, at least that’s not the only point. The point is to show that numbers worth touting one year may come back to haunt you in the future — especially if you’re focusing on comparing yourself to your rivals. And if you’re going to get cute in calling out your rivals, it’s probably best to make sure that your body can cash the checks your ego is writing.
The whole thing is a must-read. Comparing Shaw’s swaggery prose to their stark realizations made it the most enjoyable read of the week. That and the fact that I didn’t have to write anything about it myself. Mostly the former.