I guess Apple bought a certain company, one which I had insisted it wouldn’t buy. I wrote 2 posts about it; I talked a lot of shit on Twitter. I was poised to take my victory lap once this week passed without an announcement.
Then it happened. I guess that does it for my career as an analyst.
Why would Apple do something for which several analysts had no explanation? The bottom line is that it doesn’t matter. This is obviously Tim Cook’s Apple. As for my poo-pooing the acquisition using the “Apple-has-the-best-designers-and-engineers-in-the-world-they-can-do-anything” logic, Cook spoke directly to that in an interview with the New York Times:
“Could Eddy’s team have built a subscription service? Of course. We could’ve built those 27 other things [Apple’s acquisitions in the last year] since ourselves, too. You don’t build everything yourself. It’s not one thing that excites us here. It’s the people. It’s the service.”
So there you have it. Instead of their usual chumming of the pageview waters, the speculators finally turned in a big scoop.