Did you see the WWDC keynote yesterday? Such a disappointment. No new hardware – Apple’s presentation even had a guy onstage coding. The market took notice too, shaving a total of $7 off the share price by the time the yawning stopped.
Above is the impression you’d get about the presentation from much of the mainstream tech press. Those people are idiots. Yesterday’s announcements, in my opinion, mark the most important in WWDC’s history. I’d further argue that this keynote was one of the most important Apple has ever put out. My reasons, in order of increasing importance:
1. Apple totally rewrote their development language. Objective-C, the language that launched millions of apps in iOS, has been replaced. Apple took the bedrock of its mobile device success and detonated it, replacing it with the faster, simplified Swift. That this announcement is the lowest rung on this list should tell you how paradigm-shifting the sum of them are.
2. Apple announced updates to the Mac OS and iOS that answer the question of how the Mac OS would become iOS: it won’t. Continuity shows us that the experience of each OS, while individually different, will be seamless when used together. Start an email on your iPhone, finish it on your Mac. Answer a call on your iPhone from your iPad. Steve Jobs’s “car” was never intended to replace the “truck” in one step. Yesterday Apple announced how it would transition from the desktop environment to the mobile environment.
3. Apple just took all the significant chains restricting mobile app interplay and broke them – all of them. Third party developers will now have access to iCloud, Notification Center, Documents, Custom Actions, Touch ID, Sharing Options – even the iOS keyboard can be opted-out. Apps will still have the security of their original sandboxed environment, unlike some mobile OS’s.
In the same vein, Apple also announced the ability to consolidate health metrics through HealthKit and the Health app and partnerships to control home automation devices through HomeKit. These 2 footnotes constituted entire presentations for Samsung (multiple times) and Google at I/O in 2011.
With its keynote, Apple extinguished all the reasons neckbeards use to praise Android and laid groundwork for the transition from OS X to iOS – basically the next decade of computing.
That’s nothing short of incredible.