Whoever said designing a building that matches the character of a historic district can’t be painless for architect and developer alike? Hint: it wasn’t Apple.
The discerning eyes that make up the Georgetown architectural preservation board finally relented and approved the design submitted by lowly‚ strip mall developer Apple‚ Inc. for a store on Wisconsin Avenue. Did I mention that this was the fifth submission? Did I mention that the first and fourth submissions were virtually identical to the fifth?
After the fourth submission‚ Neil O. Albert, deputy mayor for planning and economic development, said in a statement “The community and the Fenty administration are very supportive of this retailer opening its Georgetown store. I’ll move quickly to convene separate meetings with the Old Georgetown Board and Apple representatives to reach a consensus design.” Albert’s statement did not mention whether his rectum preferred the supple rounded edges of Rob Johnson’s Oxfords or the more pronounced articulation of his Wingtips.
A tip of the cap to the folks over at Apple and their design team. If it were me‚ I’d have packed up my easels after submission 3. Are we in a boom market now or something? Why don’t we let your shitty vacant building sit for a decade or two? Y’all in City Government can have some time to decide if your articulated window bays were more important than the millions in economic impact generated annually by the average Apple Store. Fucktards.
Guess that’s why I’m not in retail. Or marketing. Or generally work with people.