Apple’s Street-crush follow up: a major lineup refresh

JT — Tue, 20 Oct 2009 17:36:57 +0000

In boxing, there are few things more satisfying to watch than a well-executed combination. A lot of it is the result of what a fighter does before entering the ring. Once there, it’s about opportunity and timing.

In Apple’s case, coming off another estimate-stomping quarter, they announced major refreshes to the iMac, the once-thought-dead MacBook, the artist-formerly-known-as-Mighty Magic Mouse as well as a respectable bump to the Mini.

In the iMac’s case, the specs are impressive: the top-of-the-line $2,199 model tops out at a 27″ 2560 x 1440 display and a 2.8GHz quad-core Intel Core i7 (Nehalem) processor ($200 less will get you an i5). The MacBook gets the MBP treatment and now sports unibody (polycarbonate) construction and a 7-hour enclosed battery. The mouse is an interesting concept. In short, it’s a multitouch trackpad grafted onto a mouse’s body and it supports all the gestures of its integrated cousins. We all know about Apple’s pathetic history with mice, so it’ll be interesting to see how it’s reviewed.

So in this boxing analogy, who is the opponent for which this one-two is intended? I don’t know – is there anything else going on this week?

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Apple’s Street-crush follow up: a major lineup refresh